Privacy Policy

Roads and Rivers Therapeutic Services, LLC (the “Company”) is committed to maintaining comprehensive and effective privacy protections for its users.  Our Privacy Policy (the “Privacy Policy”) is designed to help you understand how we collect, use, and disclose information, including through our website, online forms, and SMS (text messaging) services.  

For purposes of this Agreement, “Site” refers to the Company’s website, which can be accessed at www.roadsandriverstherapy.com. “Services” refers to the Company’s services accessed via the Site, in which users can learn about and become acquainted with the therapeutic mental health services that the Company provides to children, adults and families and provide information by which users can contact the Company to learn more about the Services and determine if the Company’s services would assist a potential client. The terms “we,” “us,” and “our” refer to the Company. “You” refers to you, as a user of our Site or our Service.

By accessing our Site or our Services, you accept our Privacy Policy and you consent to our collection, storage, use and disclosure of your Personal Information as described in this Privacy Policy.

I. INFORMATION WE COLLECT

We may collect the following types of information:

  • Personal Information: Name, phone number, email address, mailing address, and other contact details.

  • Health Information (PHI): Information related to your mental health, treatment history, or other protected health information, as defined by HIPAA.

  • Usage Information: Browser type, IP address, pages visited, and cookies related to use of our website.

  • SMS Communications: If you opt in, we may collect and store SMS interactions between you and our staff or system.

SMS Text Messaging and Consent

By providing your mobile phone number and opting in through our website or other communication channels, you consent to receive text messages from us. These messages may include:

  • Appointment reminders

  • Intake or assessment instructions

  • General communications from your care provider

  • Billing notifications or follow-ups

Message frequency may vary. Message and data rates may apply. You can reply STOP to unsubscribe at any time or HELP for assistance.

Consent to receive text messages is not a condition of receiving care or of purchasing any goods or services.

We will never send marketing messages via SMS without your explicit consent.

II. HOW WE USE YOUR INFORMATION

We use your information to:

  • Provide mental health services and coordinate care

  • Send appointment reminders and communicate about your treatment

  • Respond to inquiries and support requests

  • Fulfill legal or regulatory obligations (including HIPAA)

  • Improve our services and website experience

III. SHARING AND DISCLOSURE OF INFORMATION

We do not sell or share your personal or health information with third parties for marketing purposes. We do not share mobile contact information with third parties or affiliates for marketing or promotional purposes. Information may be shared with subcontractors in support services (e.g., customer service, scheduling, SMS delivery) under HIPAA-compliant agreements. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may share your information:

  • With your consent or at your request

  • With health care providers involved in your care

  • With third-party service providers (e.g., our SMS provider) under HIPAA-compliant agreements

  • As required by law (e.g., in response to subpoenas, court orders, or legal obligations)

IV. DATA AND SECURITY RETENTION

We implement reasonable administrative, technical, and physical safeguards to protect your data in compliance with HIPAA, TCPA, and CTIA standards. However, these measures do not guarantee that any such information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Site, you acknowledge that you understand and agree to assume these risks. If you feel that the security of any data that we hold about you has been compromised, please immediately notify us of the problem by contacting us in accordance with the “Contact Us” section below.

We retain personal and health information only as long as necessary for treatment, legal, and operational purposes.

You have choices about how your personal data is handled, and we are committed to providing you with reasonable access to your personal data and the ability to review and limit the use of such data in accordance with applicable law.

Children’s Privacy

While we provide Services to minors, the Site is not directed to anyone under the age of 13. The Site does not knowingly collect or solicit information from anyone under the age of 13. In the event that we learn that we have gathered personal information from anyone under the age of 13 without the consent of a parent or guardian, we will delete that information as soon as possible. If you believe we have collected such information, please contact us in accordance with the “Contact Us” section below.

V. YOUR RIGHTS

You have the right to:

  • Access or request a copy of your health records

  • Request corrections to inaccurate information

  • Withdraw consent for SMS or other communication

  • File a complaint with us or the U.S. Department of Health & Human Services (HHS)

To exercise your rights, please contact us using the details below.

VI. LINKS TO OTHER WEBSITES

As part of the Site, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Site and the Service. Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link on our Site or via our Service. To the extent that you access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.

VII. CHANGES TO OUR PRIVACY POLICY

We may update this policy periodically to reflect changes in practices or legal requirements. Any changes will be posted on this page with the updated effective date.

VIII. CONTACT US

If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us via phone at 303-989-5534 or by sending an email to info@roadsandriverstherapy.com.

Last Updated: This Privacy Policy was last updated on Sept. 14th, 2026